Digital Marketing Class 12 HSC MCQs are designed to help Maharashtra Board students prepare effectively for examinations. These multiple-choice questions are based on the latest HSC syllabus and cover important topics such as SEO, SEM, social media marketing, email marketing, content marketing, online advertising, and web analytics.
Digital Marketing class 12 HSC MCQs
1. SEO stands for __.
a. Search Engine Optimisation
b. Search Engine Options
c. Search Enter Optimisation
d. Search Enter Option
2. SEO is a process of __.
a. Boosting content
b. Technical set to appear at the top of search engine
c. Both a. and b.
d. None of the above
3. Which of the following is an example of mobile marketing?
a. Using SMS
b. Using MMS
c. Both a. and b.
d. None of the above
4. Email marketing helps to communicate with the audience to _.
a. Promote content
b. Promote events
c. Discount
d. All of the above
5. PPC stands for __.
a. Pay-per-click
b. Paid per click
c. Payment per click
d. None of the above
6. SERP stands for __.
a. Search Engine Return Pages
b. Search Engine Return Pay
c. Search Engine Results Page
d. None of the above
7. __ advertising refers to the тАЬsponsored resultтАЭ on the search engine results pages (SERP).
a. Paid search
b. Pay-per-click
c. Both a. and b.
d. None of the above
8. PPC ads are __.
a. are visible
b. are flexible
c. effective for many different types of organisations
d. All of the above
9. What are the advantages of paid search?
a. You pay only when the ad is clicked.
b. You pay only when the target person removes the ads.
c. You pay when the non-target person clicked.
d. None of the above
10. Quality content is the fuel that drives your digital marketing strategies.
a. Yes
b. No
11. Content marketing denotes the creation and promotion of content assets in order to __.
a. generate brand awareness
b. lead generation
c. traffic growth
d. All of the above
12. Social media marketing is the use of social media platforms to connect with your audience to __.
a. Build your brand.
b. increase sales
c. to drive website traffic
d. All of the above
13. Some of the social media platforms are __.
a. Instagram
b. Facebook
c. Pinterest
d. All of the above
14. A web _ engine is a software system that is designed to carry out web searches.
a. Web search engine
b. Internet search engine
c. Both a. and b.
d. None of the above
15. How you will rank your website in search engines.
a. Pay and rank
b. Using organic search
c. Both a. and b.
d. None of the above
16. The search engine showing тАШsponsoredтАЩ means _.
a. The website paid to rank
b. The website is not paid to rank.
c. Search engines automatically rank the website.
d. None of the above
17. Which of the following are good SEO techniques and strategies used to get higher search rankings?
a. Black Hat SEO
b. White Hat SEO
c. Blue Hat SEO
d. Red Hat SEO
18. Which of the following SEO techniques and strategies used to get higher search rankings but breaking the search engine rules are __?
a. Black Hat SEO
b. White Hat SEO
c. Blue Hat SEO
d. Red Hat SEO
19. __ SEO involves looking for ways to improve user experience ethically and genuinely.
a. Black Hat SEO
b. White Hat SEO
c. Blue Hat SEO
d. Red Hat SEO
20. _ SEO relies on manipulating GoogleтАЩs algorithm to improve rankings.
a. Black Hat SEO
b. White Hat SEO
c. Blue Hat SEO
d. Red Hat SEO
21. _ is a program used by search engines to collect data from the website.
a. Reader
b. Crawler
c. Checker
d. None of the above
22. Which of the following SEO techniques and strategies do bloggers have to follow?
a. Black Hat SEO
b. White Hat SEO
c. Blue Hat SEO
d. Red Hat SEO
23. __ gives the right information to search engines without compromising the information that your Customers are reading on the page.
a. On-Page SEO
b. Off-Page SEO
c. White-Page SEO
d. Black-Page SEO
24. Off-page SEO is about __.
a. Link building
b. Local SEO
c. Local SEO
d. All of the above
25. Site speed comes inside _.
a. On-Page SEO
b. Off-Page SEO
c. Technical SEO
d. Black-Page SEO
26. To rank your website, you must follow the _.
a. Without keyword
b. Short-Tail Keyword
c. Long Tail Keyword
d. None of the above
27. Which of the following ways to optimise the HTML header in a webpage for SEO are _?
a. Use
b. Use tag
c. Use tag<br /> d. All of the above</p>
28. Which of the following ways to optimise the body content for SEO are _?
a. Heading Tags
b. Use the attribute in the image tag.
c. Use keywords.
d. All of the above
29. Which of the following ways to optimise the link for SEO are _?
a. Number of Backlinks
b. Check the broken links.
c. Use Friendly URLs
d. All of the above
30. __ are links that send a message to its visitors that the webpage no longer exists, triggering a 404 error page.
a. Backlinks
b. Broken Links
c. Both a. and b.
d. None of the above
31. _ is the process of adding web pages into Google search.
a. Indexing
b. Ranking
c. Googlebot
d. None of the above
32. _ collects documents from the web to build GoogleтАЩs search index.
a. Indexing
b. Robot.txt
c. Googlebot
d. None of the above
33. __ tells the search engines which pages to access and index on your website and which not.
a. Indexing
b. Robot.txt
c. Googlebot
d. None of the above
34. Why is device rendering important for a website?
a. It reduces hosting costs.
b. It shows how a page looks on different devices.
c. It adds SEO keywords.
d. It increases server speed.
35. What is the main SEO drawback of using Flash?
a. It slows down page loading.
b. Search engines cannot index Flash content directly.
c. It makes websites incompatible with Chrome
d. It increases bounce rate.Chrome.
36. Why are iFrames considered harmful for SEO?
a. They confuse search engines.
b. They reduce server load.
c. They increase page speed.
d. They improve user experience.
37. What does a favicon represent?
a. A shortcut icon for a website
b. A navigation menu
c. A background image
d. A page loading animation
38. Which of the following is NOT another name for a favicon?
a. Tab icon
b. Bookmark icon
c. Website icon
d. SEO keyword
39. Why are legible font sizes important?
a. They make text readable on smaller screens.
b. They improve server performance.
c. They add more keywords.
d. They reduce image size.
40. What is a tap target on a webpage?
a. A background image
b. A font style
c. A server location
d. Any clickable or tappable element
41. What happens if tap targets are too small?
a. SEO ranking improves.
b. The page becomes more colourful.
c. Users may struggle to tap them accurately.
d. The website loads faster.
42. Which technology is now outdated and discouraged for SEO?
a. JavaScript
b. HTML5
c. CSS3
d. Flash
43. Which element helps users visually identify a brand in browser tabs?
a. Alt text
b. Header tag
c. Favicon
d. Meta description
44. As a general rule, if more files to retrieve from the server can increase the number of server requests and can subsequently increase __.
a. Page Speed
b. Page Load Time
c. Page request
d. All of the above
45. __ does affect SEO, as it is a direct ranking factor.
a. Page loading speed
b. Website colour scheme
c. Use of Flash animations
d. Number of images on a page
46. The market behaves in which of the following stages _?
a. Acquisition
b. Behaviour
c. Conversion
d. All of the above
47. The Google Analytics Report contains _.
a. Session
b. Bounce rate
c. Active user right now
d. All of the above
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