Retail store operation class 10 NCERT Solutions

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The Retail Store Operation Class 10 NCERT Solutions provide accurate and detailed answers to all questions from the CBSE Retail curriculum. This chapter helps students understand key store management activities, including store layout, stock handling, housekeeping, and customer service processes.

Retail store operation class 10 NCERT Solutions

Session 1: Store Layout

A. Fill in the blanks

Q. A retail store space is divided into _ and ___.

Show Answer ⟶
Selling area and non-selling area

Q. Three important forms of store layout are ____, _ and ______.

Show Answer ⟶
Grid layout, free-flow layout, and spine layout

Q. The primary objective of a retail store is to _____.

Show Answer ⟶
maximize customer satisfaction and sales

Q. _____ is the key to success in a retail business.

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Customer service

Q. _ and ___ lead to the long-term relation of the customer with the retail store.

Show Answer ⟶
Trust and consistency

Tick the correct answer.

Q. The purpose of effective store layout is
(a) To earn profit
(b) Better shopping experience for customers
(c) Attract the target potential customers
(d) All of the above

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(d) All of the above

Q. Ideally, a store design should include:
(a) Adequate non-selling space for assorting the stocks
(b) Big room for the store manager
(c) Maximum returns per square foot and flexibility in store design
(d) None of the above

Show Answer ⟶
(c) Maximum returns per square foot and flexibility in store design

Q. The blend of straight floor and diagonal floor layout is called
(a) Free flow layout
(b) Grid layout
(c) Rack Layout
(d) Spine layout

Show Answer ⟶
(d) Spine layout

Q. Nutritional imbalance and digestive disorder result in increased occurrence of
(a) Obesity
(b) Body strength
(c) Performance
(d) All of the above

Show Answer ⟶
(a) Obesity

Q. The ISO-specified symbol for the first aid kit is
(a) A red cross on a green background.
(b) White cross on a green background.
(c) Red Cross on a white background.
(d) Green cross on a white background

Show Answer ⟶
(b) White cross on a green background.

Q. What do you mean by the store layout?

Answer: The store layout and design tell a customer what the store is all about. It is defined as a physical location of various units of the stores that facilitate shoppers. It is a plan to make effective use of space.

Q. State the considerations for store layout.

Answer: The considerations for store layout are store atmosphere, enhanced sales, maximized returns per square foot, matching the merchandise with the format, etc.

Q. Explain the forms of retail store layout.

Answer: The first impression given to the potential customer determines whether the retail store has gained or lost a buyer. The basic functional principle of a retail store is to show the products and sell the products. The forms of retail store layout are

  • Straight Floor Plan
  • Diagonal Floor Plan
  • Angular Floor Plan
  • Mixed Layout

Q. Importance of store layout and design in a retail store

Answer: The store layout and design play an important role in shaping the customer experience. The importance of store layout and design in a retail store is:

  • Enhance Customer Experience
  • Boosts Sales and Revenue
  • Reflects Brand Identity
  • Improves Operational Efficiency
  • Encourages Customer Retention
  • Support Marketing and Promotions

Q. Steps for designing a retail store layout.

Answer: Planning a store layout involves the following steps:

  1. Determining the availability of space.
  2. Determining ‘space needs’ for selling and non-selling areas.
  3. Fitting ‘space needs’ for good customer flow and maximum sales per square foot.
  4. Provision for self-service
  5. Types of merchandise presentation techniques.

Q. Differentiate between the store design and store layout.

Answer: Store design refers to overall visual and architectural elements that define the look and feel of a retail space, like color schemes, lighting, decor, materials, etc. Whereasstore layout focuses on the functional arrangement of physical elements within the store, such as aisles, shelves, product displays, and checkout counters.

Q. Different forms of retail store layouts.

Answer: The different forms of retail store layouts are:

  • Straight Floor Plan
  • Diagonal Floor Plan
  • Angular Floor Plan
  • Mixed Layout

Q. Planning a retail store layout

Answer: Planning a store layout involves the following steps:

  1. Determining the availability of space.
  2. Determining ‘space needs’ for selling and non-selling areas.
  3. Fitting ‘space needs’ for good customer flow and maximum sales per square foot.
  4. Provision for self-service
  5. Types of merchandise presentation techniques.

Session 2: Store Design

A. Fill in the blanks

Q. The store should be adequately lit so that the products are easily visible to the __.

Show Answer ⟶
customers

Q. The trial rooms should have the _ and must be kept clean.

Show Answer ⟶
mirrors

B. True or false

Q. Free-form designs are usually found in small specialty stores and within large stores’ departments.

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True

Q. A good store layout does not help customers to find and purchase merchandise.

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False

Q. The goal of a retail location is to draw customers into the store and then persuade them to make a purchase.

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True

Q. Merchandise should always be displayed at the entrance or exit of the store.

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False

Q. Signage and graphics help customers to locate specific products and departments, provide product information, and suggest items or special purchases.

Show Answer ⟶
True

Q. State the elements of store design.

Answer: The basic elements in a design that guide customers through the store are the layout, signage, and feature areas. A good store layout helps customers to find and purchase merchandise. Several types of layouts commonly used by retailers are the grid, racetrack, and free-form.

Q. What are the objectives of store design?

Answer: The objectives of store design are:

  • Implement the retailer’s strategy,
  • Influence customer buying behavior,
  • Provide flexibility,
  • Control design and maintenance costs, and
  • Meet legal requirements.

Q. Explain the tips for store design and layout.

Answer: The tips for store design and layout are

  • The store must offer a positive ambience to the customers.
  • Make sure the mannequins are according to the target market and display the latest trends.
  • The trial rooms should have mirrors and must be kept clean.
  • The retailer must choose the right color for the walls to set the mood of the customers.
  • Never play loud music at the store.
  • The floor tiles, ceilings, carpet, and racks should be kept clean and stain-free.
  • Do not stock anything at the entrance or exit of the store to block the way of the customers.

Q. What precautions are taken to minimize theft/shoplifting?

Answer: The precautions that can be implemented to minimize theft/shoplifting are:

  • Merchandise should never be displayed at the entrance or exit of the store.
  • Expensive products like watches, jewelry, precious stones, mobile handsets, and so on must be kept in locked cabinets.
  • Install cameras and CCTVs to have a closed look at the customers.
  • Instruct the store manager or the sales representatives to try and assist all the customers who come for shopping.
  • Ask the customers to deposit their carry bags at the entrance itself.
  • Do not allow the customers to carry more than three dresses at one time to the trial room.

Q. Differentiate between the store layout and design.

Answer: Store design refers to overall visual and architectural elements that define the look and feel of a retail space, like color schemes, lighting, decor, materials, etc. Whereasstore layout focuses on the functional arrangement of physical elements within the store, such as aisles, shelves, product displays, and checkout counters.

Q. Explain the tips for store design and layout.

Answer: The tips for store design and layout are

  • The store must offer a positive ambience to the customers.
  • Make sure the mannequins are according to the target market and display the latest trends.
  • The trial rooms should have mirrors and must be kept clean.
  • The retailer must choose the right color for the walls to set the mood of the customers.
  • Never play loud music at the store.
  • The floor tiles, ceilings, carpet, and racks should be kept clean and stain-free.
  • Do not stock anything at the entrance or exit of the store to block the way of the customers.

Session 3: Stored Procedures

A. Fill in the blanks.

Q. Standard operating procedure is a set of _ that document a routine or repetitive activity followed by an organization.

Show Answer ⟶
written instructions

Q. ______ minimizes the variation and promotes through consistent ___ of a process or procedures within the organization.

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standard operating system, standardization, implementation

Q. Inventory management procedures pertain to the _ in a store.

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Handling of products

Q. __ allows goods to be purchased by installments.

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lay-by

Q. Retailers use __ to draw customers into the store and entice them to purchase goods and services.

Show Answer ⟶
marketing strategy

B. True/False

Q. Standard operating procedures typically cover all activities in the store.

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True

Q. A standard operating procedure does not minimize the variation.

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False

Q. Inventory management procedures pertain to the handling of product.

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False

Q. Employees are never a large expense for retailers.

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False

Q. In a retail environment, opening and closing times present unique security risks.

Show Answer ⟶
True

Q. What are standard operating procedures?

Answer: Standard Operating Procedure (SOP) is a set of written instructions that document a routine or repetitive activity followed by an organization. Operational procedures are vital to the business of running a retail store. Procedures typically cover all activities in the store, from sales transactions to customer support to inventory.

Q. Discuss opening and closing procedure.

Answer: At least two employees must be present to open the facility. One employee will enter the facility, while the other waits outside in a locked vehicle with access to a mobile phone. The outside employee will maintain a clear view of the facility and wait for the predetermined all-clear signal from his/her associate. At closing time, one employee will lock the customer entry door(s) from inside. An employee will be stationed at the front door to let any customers remaining in the facility out one at a time.

Q. Describe standard operating procedures.

Answer: The SOP has various advantages for the organization. Following standard Operating procedures increase sales, boost worker productivity, and enhance a store’s image.

  • Standardization: An SOP minimizes the variation and promotes standardization through consistent implementation of a process or procedure within the organization.
  • Technology: Retail stores use some type of business software or point-of-sale system to track sales.
  • Inventory Management: Inventory management procedures pertain to the handling of products in a store.
  • Marketing: Retailers use marketing strategies to draw customers into the store and entice them to purchase goods or services.
  • Labor Practices: Employees are typically a large expense for retailers.

Q. Discuss store procedures in regard to exchange and return.

Answer: Depending on the size of the retailer, other transactions may take place at the point-of-sale. Small retailers commonly deal with lay-by, returns, and exchanges at the point of sale area, whereas larger retailers may have a dedicated section dealing with these other transactions. The necessary documentation must be completed accurately and efficiently to facilitate the transaction.

Session 4: Store Maintenance

A. Fill in the blanks

Q. Grainger delivers thousands of items to __ quickly and reliably.

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multiple locations

Q. Store __ reporting solutions customized to meet the needs of the customers.

Show Answer ⟶
maintenance

Q. The ability to resolve maintenance problems through _.

Show Answer ⟶
communication

B. True/False

Q. Open invoicing is an open procedure for vendors to ensure that they are getting an honest price.

Show Answer ⟶
True

Q. Storing history to identify problem areas is a part of preventive maintenance software.

Show Answer ⟶
True

Q. Work history is stored and recorded not for each location and asset.

Show Answer ⟶
False

Q. Discuss store maintenance.

Answer: Maintenance is becoming an important issue for retailers. The retailers can check the products entered into the retail store and arrange products in an appropriate place. Categorize the products into different segments and put the products as per nature. Then the retailer maintains the proper sale of products and billing and bagging of products.

Q. Describe points to be considered while maintaining the store.

Answer: Main Points for Maintenance of Stores

  • Retail store maintenance management that helps in keeping facility maintenance and repair costs on track.
  • Emergency services should be available 24 hours a day, 365 days a year.
  • Store history should identify problem areas as part of preventive maintenance software.
  • Store maintenance reporting solutions customized to meet customer’s needs.
  • Fixture installations and national rollouts on time.
  • Cost-effective preventive maintenance programs, fire extinguishers, and yearly inspection tracking should be programmed.
  • Open invoicing: It’s an open procedure for vendors to ensure that they are getting an honest price.
  • Have access to qualified facilitators for retail store maintenance.
  • The ability to resolve maintenance problems through communications, your locations, and our contractors.

Q. Discuss store maintenance procedures followed by different store types.

Answer: Store Maintenance provides all of the management services & maintenance trades that are needed in a retail environment. Retail maintenance is a very specialized field. To maintain a store is not a one-man task. For this, the retailer requires the help of a maintenance company.

Q. Discuss their main focus points in store maintenance.

Answer: The main focus points in store maintenance are

  • 100% Web-Based Application requiring no installation on client machines
  • The Service Requester allows members to request maintenance using their web browser.
  • Technicians can be paged and assigned work.
  • Work History is stored and recorded for each location and asset.
  • Easy to set up preventive maintenance schedules
  • Open architecture with easy integration to other applications
  • Built using standard Microsoft Web Technologies

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