Introduction to SEO Class 12 Exercise Solutions, prepared strictly according to the latest syllabus. These solutions are written in simple and exam-oriented language, making them helpful for board exam preparation, quick revision, and understanding real-world SEO concepts. Students can easily learn how SEO improves website visibility and online traffic.
Introduction to SEO Class 12 Exercise Solutions
Q.1 Fill in the blank.
1. The full form of SEO is __ .
Show Answer ⟶2. _ are links on one website that, when clicked, take the user to another site.
3. One of the optimization factor to improve images is by using __ attribute.
Show Answer ⟶4. An __ helps to find out what you can be done to improve ranking on search engines, so that consumers can find the website with greater ease.
5. The _ files tells search engine which pages you want to exclude from indexing.
Show Answer ⟶Q.2. Choose corect answers from the following. (2 correct)
1. The page content optimization can be done by using keywords in
a) <font>
b) <title>
c) <hr>
d> <meta>
e) <input>
2. Other factors to rank the website higher are
a) Desktop friendly
b) Speed of the website
c) Creating robots.txt
d) No backlinks
e) No external links.
Q.2. Match the following.
Answer:
| A | B |
|---|---|
| 1. Image optimization | c) alt attribute |
| 2. Links to Twittter, facebook | d) Social media optimization |
| 3. description about author | a) meta tag |
| 4. White hat Strategy | b) SEO technique |
Q.3. Answer briefly.
1. Define SEO. State types of SEO.
Answer: SEO stands for Search Engine Optimisation and is the process of improving a website so it ranks higher in search engine results.
2. What are the different SEO techniques?
Answer: The different types of SEO techniques are:
- Using keywords in titles, headings, and meta tags
- Creating quality content
- Building backlinks
- Improving site speed and mobile‑friendliness
- Using robots.txt and sitemaps
3. Explain in short the White Hat technique.
Answer: When you follow the search engine rules to rank the website, like quality content, proper keyword use and user-friendly design.
4. Explain in short the black hat technique.
Answer: When you do unethical SEO practices that violate search engine rules, like keyword stuffing, hidden links or spammy backlinks.
5. Explain in short SEO keyword search.
Answer: Keyword search means finding the important words or phrases people use in search engines. Proper keyword research helps choose the best terms to optimise content and improve ranking.
6. Explain any two page content optimisation points.
Answer: The two-page content optimisation points are:
- Title Tag: Should be clear, keyword‑rich, and under 60 characters.
- Meta Description: A short summary (70–160 characters) that helps search engines and users understand the page.
7. Explain how you could optimise images.
Answer: To optimise the image, use the ALT attribute to describe the image for search engines and accessibility and compress the image to improve page loading speed.
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