The NCERT Solutions for Class 9 Retail, Subject Code – 401 Unit 1 – Introduction to Retailing – provide clear and accurate answers to all textbook questions. These solutions help students understand the basic concepts of retailing such as its definition, importance, types, and role in the economy. Designed as per the latest CBSE guidelines.
Introduction to Retailing Class 9 Unit 1 NCERT Solutions
Session 1: Basics of Retailing
A. Fill in the Blanks
Q. The function of retailing is to sell products and services to the final _ by an individual or a firm.
Show Answer ⟶Q. The _________ has to be well informed about the product being sold.
Q. The main aim of the retailer is to provide products required by the consumer conveniently, this creates place _.
Show Answer ⟶Q. This information in the form of ____ greatly contributes to product improvement by the producers.
Q. Selling of goods to consumers in small quantities as per their need at ____________ prices.
Show Answer ⟶Q. Wholesalers act as a link between _____ and the retailer.
B. Multiple Choice Questions
Q. The purpose of retail business is to__________________
(a) go for partnership
(b) make maximum promotion
(c) extend to other localities
(d) selling goods to customer
Q. A retail store deals primarily with sales _ in retailing.
(a) volume
(b) location
(c) places
(d) value
Q. The term ‘wholesale’ means the selling of goods for business use or for __ purpose.
(a) sale
(b) resale
(c) post sale
(d) None of the above
C. State whether the following are True or False
Q. The term ‘retailing’ refers to a business deal in which the seller sells in large quantities as per the need of the customer.
Show Answer ⟶Q. This activity of the retailer does not create value addition or utility for customers.
Show Answer ⟶Q. Wholesalers resell merchandise to retailers and not to the consumers.
Show Answer ⟶Q. Information in the form of feedback can greatly contribute to product improvement by consumer.
Show Answer ⟶Q. A wholesaler acts as a link between the manufacturer or producer, and the retailer.
Show Answer ⟶D. Short Answer Questions
Q. What do you understand by the term ‘Retail’?
Answer: Retail is a business deal in which the seller sells small quantities of goods to the customers as per their needs. A retail store is a retail business enterprise which primarily deals with sales volume in retailing. In easy terms, the function of retailing is to sell products to final consumers by an individual or a firm.
Q. Which activities of the retailer creates value addition or utility to the customers?
Answer: The retailer provides the products and services that the customer needs, in the required quantity, at the right place and time. This activity of the retailer creates value addition or utility to the customers.
- Breaking bulk into smaller quantities
- Providing product and service information to customers
- Providing customer services
- Creating a convenient, comfortable and pleasant shopping experience for consumers
- Providing feedback to producers about customer needs
E. Long Answer Questions
Q. What are the essential requirements of a retailer?
Answer: The essential requirements of a retailer are:
- establish the shop in a place where customers are attracted.
- stock the goods which are needed by the customers.
- competitive in price and quality of goods to be sold.
- financially sound.
- be cautious of over-stocking or under-stocking of goods.
- be up-to-date with trends in the market and its position.
- ensure window display and counter display to promote sales.
- always be accessible to the customers.
Q. List down the retailer’s services to the customer.
Answer: The list of retailer’s services to the customer are:
- Selling of goods in little quantities as per their need, at reasonable prices.
- Meeting the consumer demand and make available the required stock.
- Providing the consumer-necessary information for buying goods.
- Guiding replacement conditions for the damages.
- Displaying and demonstrating goods to attract the customers.
- Offering credit facility to the regular and reliable customers.
Session 2: Organised and Unorganised Retailing
A. Fill in the Blanks
Q. Unorganised retail is characterised by ___ .
Show Answer ⟶Q. The Paanwala or kirana shop comes under ___ retailing.
Show Answer ⟶Q. Large numbers of brands are provided in ___ retail outlets.
Show Answer ⟶Q. All items are ___ under one roof in organised retailing.
Show Answer ⟶B. Multiple Choice Questions
Q. Under organised retailing, the most common feature is _
(a) number of brands and products are large
(b) purchases are on credit basis
(c) few employees exist
(d) All (a), (b) and (c)
Q. Unorganised retail is mostly confined to a _____.
(a) particular locality
(b) different branches
(c) chain of stores
(d) None of the above
Q. The capital requirement is high in ________.
(a) unorganised retail
(b) organised retail
(c) Both (a) and (b)
(d) None of the above
Q. The unorganised retail units operate on the basis of __
(a) partnership
(b) sole-trader
(c) chain stores
(d) All of the above
Q. Short Answer Questions
Q. Which type of retail deals with multiple retail formats?
Answer: All the items are kept under a single roof and a large number of brands and variety of products are also
available in one place. Organised retail deals with multiple retail formats, which is typically a multi-owner chain of stores run by a professional management group.
Q. Comfort, style and speed, how have these changed the business?
Answer: Today, organised retailing is characterised by comfort, style and speed. It offers the customer more variety, convenience and comfort, along with retailing.
D. Long Answer Questions
Q. Which reform in the retail sector has led to the beginning of an organised sector?
Answer: This reform in the retail sector has led to the beginning of an organised sector. The retail industry is made up of two parts—organised and unorganised retailing.
- Unorganised retailing is run as a small family business like kirana stores. The features of small family business are:
- Organised retailing is running a business in a systematic and scientific manner. Organised retailing has remarkable benefits for consumers and has potential for employment generation and overall growth of the country’s GDP.
Session 3: Store and Non-store Retailing
A. Fill in the Blanks
Q. When a significant number of outlets are operated by a single owner, it is called a __.
Show Answer ⟶Q. A franchise is a contract between ______ and the store _.
Show Answer ⟶Q. Hypermarket is a combination of _ and store.
Show Answer ⟶Q. _ offers minimum services and operates on cash and carry basis.
Show Answer ⟶Q. In a _, profit or loss is calculated on the entire stock.
Show Answer ⟶B. Multiple Choice Questions
Q. The independent retailer operates his business with ______.
(a) partners
(b) professionals
(c) few locals/ family members
(d) None of the above
Q. Corporate retail chain is also called ______.
(a) franchise
(b) chain retailer
(c) independent retailer
(d) None of the above
Q. Specialty stores have very clearly defined ______.
(a) producers
(b) competitors
(c) target market
(d) Both (a) and (b)
C. State whether the following are True or False
Q. A store specialising in a particular type of merchandise is termed as a departmental store.
Show Answer ⟶Q. When the goods and services are sold from a physical place or store, it is called store retailing.
Show Answer ⟶Q. Retailers who usually specialise in hard goods are known as catalogue retailers.
Show Answer ⟶Q. Communicating with the customers through the telephone comes under E-shopping.
Show Answer ⟶Q. Purchasing goods through websites using the Internet is a part of E-shopping.
Show Answer ⟶D. Short Answer Questions
Q. Who is an independent retailer?
Answer: A person who owns and operates with family members or assistants. He/she has direct contact with the customers. For example, the local baniya/ kirana store owner and the paanwala. He/she decides the retail strategy depending on the store location and product mix.
Q. What is franchising?
Answer: A franchise is a legal contract between a company (franchiser) and the store owner (franchisee), which allows the store owner to conduct business under an established name. For example, McDonald’s,
Pizza Hut, Van Heusen, etc.
Q. What is a supermarket?
Answer: Supermarkets are large retailing stores selling a huge variety of consumer products, mostly food, items of household use and grocery with a low marginal gain.
Q. What is a departmental store?
Answer: Departmental stores are those stores offering a variety of goods under a single roof, located in central places or a busy locality.
Q. What is television shopping?
Answer: Television shopping: In this kind of retailing, the product is promoted on television with the product features, price, and guarantee or warranty.
E. Long Answer Questions
Q. How do you classify store retailing?
Answer: When the goods and services are sold from a physical place or store, it is called store retailing. The basis of classification of store retailing is ownership and merchandise offered.
On the basis of ownership
- Independent retailer
- Chain retailer or corporate retail chain
- Franchising
- Consumer cooperatives
Based on merchandise offered
- Convenience stores
- Supermarkets
- Hypermarkets
- Specialty stores
- Departmental stores
- Catalogue showrooms
Q. Departmental stores are a combination of decentralised buying and centralised selling. Explain in detail.
Answer: Earlier, customers used to purchase goods from kirana shops, mobile vendors or the mandis. Gradually, with a development in standard of living there has been a rise in the retail sector with more departmental stores coming into existence. This reform in the retail sector has led to the beginning of an organised sector.
Session 4: Indian and Global Retailers
A. Fill in the Blanks
Q. __ is the largest growing retail store and revenue generator.
Show Answer ⟶Q. Shoppers stop __ is a retail company.
Show Answer ⟶B. Short Answer Questions
Q. Differentiate between Indian and global retailers.
Answer: Indian retailers are the most common retail shops, like kirana stores, which are present locally. This type of shop operates within a city or region. On the other hand, global retailers are large companies like Amazon that operate in many countries. They use advanced technology and efficient supply chains. They also offer a wide range of products in big stores or online platforms.
Q. List out the major players among Indian retailers.
Answer: The major players among Indian retailers are Reliance Retail, Tata Group, Aditya Birla retail, Future retail etc.
Q. Name the top five global retailers.
Answer: The five global retailers are WalMart, Costco, Kroger, Walgreen and Amazon.
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