Merchandise Planning Class 10 NCERT Solutions provide clear and accurate answers to all the textbook questions from the Retail curriculum. These solutions help students understand the concepts of merchandise planning, including its meaning, objectives, importance, and process. Prepared according to the latest NCERT guidelines, these answers are easy to learn and useful for scoring well in exams.
Merchandise Planning Class 10 NCERT Solutions
Session 1: Kinds of Merchandise
A. Fill in the blanks
Q. ___ is important for the organizational structure of the buying office of the company.
Show Answer ⟶Q. The display of the merchandise plays an important role in attracting the _.
Q. Every retail organization, regardless of its size, will have a merchandise reporting __.
Show Answer ⟶Q. _____ level will likely separate like kinds of merchandise based on the differing features.
Q. The merchandiser must source products according to the latest _ and _.
Show Answer ⟶B. Multiple Choice Questions
Q. The following is not a type of general merchandise retailer:
a) Discount Stores
b) Specialty Stores
c) Category Specialists
d) Public limited company
Q. __ is a type of right of merchandising.
a) Market
b) Environment
c) Quantity
d) Warehouse
Q. In men’s apparel, the following subclass does not exist.
a) Skirts
b) Shirts, Pants
c) Pajamas
d) Kurta
Q. _ is not a factor of merchandise planning.
a) Attracting customers
b) Increase sales
c) Profit maximization
d) Standardization
C. True or False
Q. At the entry point in the store, the customer will locate the specific department of merchandise desired.
Show Answer ⟶Q. Within the subclass the customer will look further to find the price according to their economy class or that fits into their budget.
Show Answer ⟶Q. The merchandiser is responsible for particular lines of stocks.
Show Answer ⟶Q. Merchandise planning is useful to the customers for purchasing.
Show Answer ⟶Q. Define a) Merchandise b) Merchandise planning
Answer: Merchandise refers to the goods or products that a business offers for sale to customers. It includes clothing, grocery items, furniture, and electronic products. Merchandise planning is the strategic process of selecting, buying, managing, and presenting merchandise to meet customer demand and achieve business goals.
Q. List out the rights of merchandising.
Answer: There are six types of rights of merchandising:
- Type
- Quality
- Price
- Quantity
- Time
- Place
Q. Give steps to determine the right assortment of merchandise.
Answer: The steps to determine the right assortment of merchandise are
- Assessing the target market
- Collecting information
- Analyzing the data
- Determining breadth and depth of merchandise offerings.
Q. Name the types of general merchandise retailers.
Answer: The types of general merchandise in retailers are
- Discount Stores
- Specialty Stores
- Category Specialists
- Home Improvement Centers
- Department Stores
- Drugstores
- Off-price retailers
- Value Retailers
Q. Mention the tips followed by the merchandiser.
Answer: The tips followed by the merchandiser are
- The merchandiser must source products according to the latest trends and season.
- The merchandise should be as per the age, sex, and taste of the target market.
- Merchandise for children should be in line with cartoon characters (like Barbie, Pokemon, etc.) to excite them.
Q. Explain the various types of merchandise.
Answer: There are various types of merchandise that can be purchased by the ultimate users for their daily needs. Consumer products include daily needs products like bread, milk, grocery items, chocolates, medicine, vegetables, jewelry, sofa sets, etc., and industrial products include industry-related products like merchandise desired. Men’s, women’s, and junior fashions, food court, games zone, spa, etc.
Q. Differentiate between general merchandising and administrative merchandising.
Answer: General merchandising deals with what products are sold, how they are displayed, and when they are promoted; it creates an engaging shopping experience. Whereasadministrative merchandising focuses on how the merchandising process is managed internally, it also ensures that the right products are available in the right place with proper planning and coordination.
Session 2: Role and Functions of Junior Merchandiser
A. Multiple choice questions
Q. __ is not a type of merchandiser included in the business world.
a) Junior merchandiser
b) Senior merchandiser
c) Executive merchandiser
d) Finance manager
Q. The main function of an admin merchandiser is:
a) Managing site and location
b) Assembling
c) Transportation
d) Leadership
Q. The person would be responsible for merchandising activities for particular lines of merchandise.
a) Finance Manager
b) Production Manager
c) Personnel Manager
d) Divisional Merchandise Manager
Q. At the suppliers’ level, merchandisers function _ is not included.
a) Visits to suppliers of select goods
b) Negotiate a price
c) Order the goods
d) Make payments
B. Fill in the blanks
Q. Buying performance may be __ on the basis of net sales.
Show Answer ⟶Q. ___ is a very important function of a merchandiser: that he will guide and train buyers as and when the need arises.
Show Answer ⟶Q. ___ is not only the merchandise performance, but also the buyer’s performance as well as buying behavior is part of the merchandise manager’s job.
Show Answer ⟶Q. The basic duties of the merchandiser can be divided into four areas:__, __, __, and _____
Show Answer ⟶Q. Explain the general functions of merchandising.
Answer: The basic functions of merchandise planning are
- Retail merchandising refers to the various activities that contribute to the sale of products to the consumers for their end use.
- Every retail store has its own line of merchandise to offer to the customers.
- The display of the merchandise plays an important role in drawing customers into the store and prompting them to purchase as well.
- Merchandising helps in the attractive display of the products at the store in order to increase their sale and generate revenues for the retail store.
- Merchandising helps in the sensible presentation of the products available for sale to entice the customers and make them a brand loyalist.
Q. Explain the functions of a junior merchandiser at the administrative level.
Answer: The main functions of an admin junior merchandiser are:
- Managing site and location
- Managing the operative process at the stores
- Managing customer service
- Managing cash and stock
- Managing store facilities
- Managing security
- Managing personnel
- Crisis management
- IT management
Q. State basic duties of a junior merchandiser.
Answer: The basic duties of a junior merchandiser are
- Order Coordination
- Data Management
- Communication Support
- Scheduling and Planning
- Documentation
- Market Awareness
Q. What role is played by the junior merchandising manager?
Answer: The role of junior merchandising manager is managing the site and location, managing the operative process at the stores, managing customer service, managing cash and stock, managing store facilities, managing security, etc.
Session 3: Visual Merchandising and Display
A. Fill in the blanks
Q. Visual merchandising is being considered as an _ and not as an ____.
Show Answer ⟶Q. Visual merchandising deals with the entire image presented by the _ to the customer.
Show Answer ⟶Q. Visual merchandising commonly occurs in retail spaces such as __ and ____.
Show Answer ⟶Q. ___ make proper arrangements in such a way to increase the sale of unsought goods.
Show Answer ⟶Q. A ___ allows visual merchandisers to plan the arrangement of merchandise by style, type, size, price, or some other category.
Show Answer ⟶B. Multiple choice questions—-
Q. A visual merchandiser takes care of the _ representing a seasonal theme.
a) Window display
b) Customers
c) Suppliers
d) Agents
Q. The following element can be used by visual merchandisers in creating displays.
a) Package
b) Lighting
c) Baskets
d) Trolleys
Q. Food merchandising does not consist of
a) Restaurants,
b) Grocery stores,
c) Ice-cream Parlor
d) Footwear
Q. ____ may also be used to advertise seasonal sales or inform passers-by of other current promotions.
a) Newspaper
b) Radio
c) Display windows
d) Theater
Q. What is visual merchandising?
Answer: Visual merchandising is the activity and profession of developing floor plans and two- and three-dimensional displays in order to maximize sales. It is the creation of an attractive visual image to induce the customers to buy from a certain retail outlet.
Q. What is the difference between visual merchandising and window display?
Answer: Visual merchandising is the art of displaying merchandise in a store to attract customers and increase sales. A visual merchandiser takes care of the window display representing a seasonal theme with mannequins and the arrangement of merchandise according to concepts and stories.
Q. What are the functions of a visual merchandiser?
Answer: The functions of a visual merchandiser are
- A visual merchandiser takes care of the window display representing a seasonal theme.
- He decorates the window display in such a way that the customer gets excited.
- A visual merchandiser also spends a lot of time training the store staff on how to place merchandise.
- He also trains the staff to follow instruction manuals and advises them on what should go on the rack and be displayed on the floor.
- He sets the color scheme of the floor.
Q. State the principles of visual merchandising.
Answer: The principles of visual merchandising are
- Make it easier for the customer to locate the desired category and merchandise.
- Make it easier for the customer to self-select.
- Make it possible for the shopper to coordinate and accessorize.
- Recommend, highlight, and demonstrate particular products at strategic locations.
- Educate the customer about the product in an effective & creative way.
- Make proper arrangements in such a way as to increase the sale of unsought goods.
Q. Describe the techniques of visual merchandising.
Answer: Visual merchandising enhances the retail design of a store by making it more attractive and engaging for customers. It is the final step in setting up a store, focusing on how products are presented to influence buying behavior.
Session 4: Duties and Responsibilities of Junior Merchandiser
A. Fill in the blanks
Q. Displays __ and _ clothing on tables. Fold and stack it according to clothing type and size.
Show Answer ⟶Q. _ the entrance is crucial not only in getting attention but also in defining the start of the store experience.
Show Answer ⟶Q. Clutter of the products in one rack, it signs greatly _____ the merchandise.
Show Answer ⟶Q. Engage your _ and ____ an experience.
Show Answer ⟶Q. Do place sale ____ sale ___ at the street end of your yard.
Show Answer ⟶B. True or False
Q. Spread out across the driveway and yard. It makes your sale look bigger anyway.
Show Answer ⟶Q. Do groups like items different from each other category?
Show Answer ⟶Q. Don’t place your tables and clothing racks so close together that shoppers can’t get through.
Show Answer ⟶Q. Tell a shopper about the functioning of the products, if not.
Show Answer ⟶Q. Mannequins showcasing the dress collection are fully supported by merchandise found adjacent to it.
Show Answer ⟶Q. Explain the duties of the junior merchandiser.
Answer: A junior merchandiser plays an important role in the merchandising department, helping ensure that products are sourced, tracked, and presented effectively.
Q. What are the responsibilities for doing the things?
Answer: The duties of the junior merchandiser are
- Do buy or borrow folding tables, or make some from sawhorses and plywood.
- Do group like items together. The goods look more abundant, and it makes for a better display.
- Dust or wash your merchandise as needed before setting it out. If they’ve been in storage, such as draperies, curtains, and upholstered furniture
- Do display valuable items close to your house or checkout area to keep an eye on them, especially if they’re small or fragile.
- Do display adult and larger children’s clothing on hangers, and arrange it by size.
Q. What are the responsibilities to not do the things?
Answer: The responsibilities to do the things are
- Don’t go overboard cleaning and prepping the merchandise. You won’t make enough money to recoup the time investment.
- Don’t place your tables and clothing racks so close together that shoppers can’t get through. Spread out across the driveway and yard. It makes your sale look bigger anyway.
- Don’t deliberately set out merchandise that’s been damaged beyond repair or recalled, and don’t lie about the condition.
- It’s fine to sell a nonworking vintage radio to someone who wants to repair or display it, but be honest about the condition.
Q. Differentiate between the duties and responsibilities of a junior merchandiser.
Answer: The duties of a junior merchandiser refer to the specific tasks to perform on a daily basis. This includes preparing purchase orders, tracking shipments, organizing product samples, updating inventory records, and coordinating with suppliers. On the other hand, the responsibilities of a junior merchandiser encompass the broader expectations, like ensuring timely delivery of goods, maintaining product quality, supporting the merchandising team goals, etc.
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